DesignLab
Cedarville University; GPA: 3.86
Edmonds College; GPA: 3.96
Analyzing YWAM Publishing’s website performance and user experience to identify friction points impacting engagement and conversion.
Identify gaps in current marketing efforts and propose strategic improvements to strengthen acquisition and retention.
Elevate brand presence through cohesive visual design and refine messaging across digital channels.
Leveraged AI, research, and outcome-driven design to evolve Netchex’s SaaS platform, translating user needs and business goals into intuitive workflows, wireframes, and high-fidelity interfaces.
Led end-to-end design of Netchex’s Onboarding & Workflows product, contributing to $200K+ in annual revenue and supporting an $800K enterprise expansion, positioning the product as a projected driver of 15–20% of 2026 revenue.
Conducted user research and usability testing to identify pain points and guide design decisions.
Expanded the design system by developing reusable components and documenting UI patterns, improving consistency and scalability across the platform.
Provided comprehensive services, including web & app design, branding, content writing, graphic design, and social media work.
Lead the design of a new community app for Grace Bomb Inc. which will allow users to share their Grace Bomb stories and interact on a global scale. Regularly gather user, stakeholder, and developer feedback, and designing in phases to deliver value quickly.
Other notable projects include: graphic materials for the nonprofit FaunaWatch, adapting layouts and messaging for a non-English audience, and the redesign of the website, logo, and brand language for digital agency 7GRID. For a season, also managed 7Grid's social media presence, producing branded content that reinforced a consistent voice and visual style across platforms.
Collaborated with architects to design sustainable structures for humanitarian organizations, translating community and stakeholder needs into functional spatial solutions that increased operational capacity and reduced environmental impact.
Contributed to conceptual design exploration, presented project concepts, and rapidly learned BIM software (Revit) within two weeks to produce detailed architectural drawings and documentation.
